Product
38 Interestana reports mention Perplexity, newest first. Each links back to its publisher, with an AI summary of the original reporting where we have found no publisher terms that forbid one.
Cybersecurity researchers have detailed a sophisticated, human-operated phishing platform designed to impersonate advertising portals for prominent artificial intelligence (AI) chatbots. This platform targets users seeking to manage or optimize advertising campaigns for services such as Google Gemini, Anthropic Claude, OpenAI…
Perplexity has launched Photon, an in-house retrieval and ranking engine developed using the Rust programming language. This new engine replaces a previous open-source engine that Perplexity had forked to support its AI-native search stack.
Two structured experiments have been conducted to test conventional advice regarding generative engine optimization (GEO) for AI platforms, yielding measurable results that challenge existing theories. The first experiment, focused on an established brand, involved significant investment over several months…
AI models such as ChatGPT, Perplexity, and Gemini are increasingly being used to find information, and their citation practices are diverging from traditional SEO strategies that solely focus on Google rankings.
Growing restaurant chains demonstrate a significant and consistent advantage in local search engine optimization (SEO) and artificial intelligence (AI) visibility compared to their contracting counterparts, according to an analysis by SOCi.
Perplexity's engineering team has detailed its under-the-hood infrastructure for serving its embedding models, specifically the pplx-embed models used across Perplexity Search, Computer, and its API Platform. The company published "Fast Embeddings on GPUs," an account focusing on the efficiency…
Semrush is addressing the evolving landscape of consumer search behavior by hosting its inaugural marketing conference, Spotlight, in London on October 13. This event aims to guide marketing leaders in building and improving their brand's visibility within artificial intelligence-driven search…
Perplexity has open-sourced Lily, a local inference engine that powers its Hybrid Compute feature, enabling efficient large language model execution on Apple Silicon hardware. This single-process runtime is built using Rust for its core logic and Metal, Apple's graphics…
Perplexity released its hybrid compute feature for Mac this week, enabling a novel approach to AI agent architecture that addresses the inherent privacy challenges of processing sensitive user data. This new system splits AI tasks between powerful frontier models hosted…
Perplexity has released Portable Computer, a local-first version of its agentic computing platform designed to run its agent harness, orchestrator, planner, tool router, and post-trained models directly on NVIDIA DGX Spark hardware.
The rapid emergence of generative AI chatbots, exemplified by tools like OpenAI's ChatGPT and Perplexity AI, has presented a profound and often disruptive shift for educational institutions globally over the past few years.
Ensuring website visibility in the evolving landscape of AI-powered search necessitates a strong foundation in technical SEO, rather than entirely new strategies. Websites experiencing difficulties with AI visibility often face the same technical challenges that have historically impacted traditional search…
Artificial intelligence search tools are fundamentally altering the B2B buyer journey, influencing purchasing decisions before prospects even reach a company's website. Traditional metrics like website traffic and attribution are becoming insufficient as buyers increasingly leverage AI assistants for vendor recommendations…