About Interestana
We are an AI and frontier-technology news publication, with an agency that helps brands get found in search and AI answers — from Doha, Qatar to the world.
Our Mission
Interestana exists at the intersection of technology journalism and digital strategy. On one side, we publish AI-drafted, source-linked summaries of artificial intelligence and frontier-technology news. On the other, we help brands navigate the evolving search landscape — from traditional SEO to AI-generated answers and generative engine results.
We founded Interestana with a clear belief: that the most effective marketing is also the most informative. Content that genuinely answers questions, provides original analysis, and demonstrates real expertise performs better in search — and it builds the kind of audience trust that converts. This philosophy drives everything we publish and every strategy we recommend.
Our Values
Accuracy First
Every summary is drafted from one named source and links to it. The AI is instructed never to add a date, figure or quote the source doesn't contain. The publisher reviews flagged summaries, samples published ones every week, and corrects or removes any that misstate their source.
SEO & AI Transparency
Interestana is built the way we advise agency clients to build: structured data on every article, a sitemap of the whole archive, an llms.txt file, and AI crawlers welcome. Anyone can inspect it.
Independent Voice
Sponsored content is always labelled and never changes our news summaries. No one pays for news coverage, and advertisers have no say in what we cover.
Global Perspective
Based in Doha, Qatar, we summarise technology news from publishers around the world, for readers everywhere.
How We Report
Our summaries are AI-drafted and human-overseen: reference snapshots of other publishers' reporting, not original reporting, each linked to the original. How sources are chosen, how summaries are checked and how to request a correction are all documented.
Read our full editorial processFounder
Khaled Samen
Founder & Editor-in-Chief
Based in Doha, Qatar, Khaled founded Interestana in 2026 to make AI and frontier-technology news faster to follow: AI-drafted summaries of reporting from established publishers, each linked to its source, sorted into nine interests and updated hourly. Interestana also runs an agency that helps brands get found in search and in AI answers.
Work With Us
Whether you need agency support, editorial partnerships, or want to discuss the future of AI and search — we would love to hear from you.
Get in Touch