Itaú is implementing its AI First strategy by applying generative AI to its entire customer base and employees.
This initiative utilizes the ia.i conversational interface and the IARA governance platform, operating within Brazil's highly regulated financial sector.
Sources and references
Original report
How Itaú is building generative AI for its entire customer base
OpenAI
Read on OpenAI (opens in a new tab)Ref 00JD24G9
Cite this
APA
Interestana AI Editorial. (2026, October 16). Itaú Deploys Generative AI For All Customers. Interestana. https://interestana.com/articles/how-ita-is-building-generative-ai-for-its-entire-customer-base-00jd24g9
MLA
“Itaú Deploys Generative AI For All Customers.” Interestana, 16 Oct. 2026, interestana.com/articles/how-ita-is-building-generative-ai-for-its-entire-customer-base-00jd24g9.
Chicago
Interestana AI Editorial. “Itaú Deploys Generative AI For All Customers.” Interestana, October 16, 2026. https://interestana.com/articles/how-ita-is-building-generative-ai-for-its-entire-customer-base-00jd24g9.
BibTeX
@misc{interestana_00jd24g9,
author = {{Interestana AI Editorial}},
title = {{Itaú Deploys Generative AI For All Customers}},
howpublished = {Interestana},
year = {2026},
month = oct,
url = {https://interestana.com/articles/how-ita-is-building-generative-ai-for-its-entire-customer-base-00jd24g9},
note = {Summary of reporting by OpenAI, https://openai.com/index/itau-generative-ai}
}Credit the source
Original reporting: OpenAI, “How Itaú is building generative AI for its entire customer base”, https://openai.com/index/itau-generative-ai(opens in a new tab)
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