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Formula 1 and LVMH Host Exclusive Trackside Dining Experience

Formula 1 and LVMH Host Exclusive Trackside Dining Experience

Formula 1, in partnership with luxury conglomerate LVMH, has launched "The Out Lap," an ultra-exclusive mobile dining experience. This initiative transforms a bespoke container into a fine-dining room mounted on a flat-bed truck, offering guests a unique culinary journey around iconic grand prix circuits. The traveling restaurant debuted during the race weekend at Spa-Francorchamps, accommodating a select group of just 12 guests per session.

Attendees of "The Out Lap" are driven directly through the twists and turns of the circuits, stopping at legendary track locations. Michelin-starred chefs curate localized menus for each race, with courses expertly paired with premium wines and spirits from the Moët Hennessy portfolio. The experience is further enhanced by the presence of an F1 ambassador who shares personal stories and insights from the sport's history.

Promotional materials showcase former racing champions Mika Hakkinen and Jacques Villeneuve engaging with guests over dinner, offering rare personal perspectives on motorsport history at the very corners where it unfolded. Beyond the dining experience, guests receive guided access to the main paddock and a private visit to the exclusive Cool Down Room, where drivers relax immediately after the checkered flag. Pricing for this highly exclusive event has not been officially disclosed.

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