Rechat Launches "Hey Lucy" AI Voice Assistant Campaign

Rechat launched its "Hey Lucy" advertising campaign this week, emphasizing the capabilities of its AI assistant for real estate agents to manage business operations solely through voice commands. The campaign highlights how agents can perform essential tasks without manual input, such as creating single-property websites, sending market reports, updating CRM records, and drafting listing descriptions.

The "Hey Lucy" campaign is designed to illustrate the integration of voice-powered AI into real estate workflows. Shayan Hamidi, CEO of Rechat, stated that voice is the natural interface for agents who are frequently on the go between appointments and showings. He explained that Lucy is designed to understand context, including contacts, deals, and listings, functioning as a knowledgeable colleague rather than a simple chatbot.

The campaign features Lucy executing a variety of real estate-specific functions. These include generating property websites, distributing segmented market reports, updating customer relationship management (CRM) data, composing social media content and listing descriptions, conducting buyer searches, requesting testimonials, and providing comparable sales data and vendor suggestions. The advertising spots focus on the direct interaction of voice commands with the resulting actions, omitting narration.

Advertising for the "Hey Lucy" campaign will be distributed across major digital platforms including Meta and Google throughout the summer, with further video content planned for release. Audie Chamberlain, vice president of strategic growth and communications at Rechat, commented that the AI assistant handles data entry, a task agents often dislike, allowing them to complete work instantly with voice commands upon arriving at a listing.