Porsche Completes Exit from Bugatti Rimac, Selling Remaining 45% Stake to Rimac Group

Porsche has finalized its strategic exit from the hypercar manufacturer Bugatti Rimac by selling its remaining 45 percent stake in the joint venture to Rimac Group. This transaction signifies the complete divestment of Porsche's direct ownership in the Bugatti brand, a move that consolidates full control of Bugatti Rimac under the leadership of its founder, Mate Rimac.

Porsche's initial foray into Bugatti began in 2018 when it acquired a significant 49 percent share of Bugatti Automobiles S.A.S. from the Volkswagen Group, a German automotive giant. This was followed by a pivotal restructuring in 2021, which saw the formation of the Bugatti Rimac d.o.o. joint venture. In this new entity, Porsche held a 45 percent stake, while Rimac Group, the Croatian innovator in electric vehicle technology, held the majority 55 percent. The latest development sees Porsche completely relinquish its shareholding, concluding its direct financial and operational ties with the legendary French marque.

Rimac Group, a company renowned for its groundbreaking work in high-performance electric hypercars, most notably the Rimac Nevera, and its advanced expertise in electric powertrain development, now holds 100 percent ownership of Bugatti Rimac. Since the joint venture's inception, Rimac Group has been instrumental in integrating the operations and technological capabilities of both Bugatti and Rimac. The strategic rationale behind Porsche's decision to divest is widely understood to be a move to sharpen its focus on its core business operations. This includes accelerating its own ambitious electrification initiatives, exemplified by the successful Porsche Taycan, and concentrating on the development of its next generation of performance vehicles.

With Rimac Group now as the sole owner, Bugatti Rimac is poised to continue its trajectory of developing and producing ultra-luxury hypercars under both the prestigious Bugatti and innovative Rimac brands. The company's overarching objective remains to push the boundaries of automotive performance, cutting-edge design, and electrification. Mate Rimac, the driving force behind Rimac Group, has consistently articulated his vision for leveraging the combined heritage and technological prowess of both marques. This sale marks the conclusion of a significant chapter for Bugatti, a brand steeped in automotive history and luxury, as it becomes fully integrated into the forward-thinking electric vehicle ecosystem championed by Rimac Group. This strategic realignment allows Porsche to reallocate valuable resources and capital towards its own future product roadmap, particularly in the rapidly evolving global electric vehicle market, while Bugatti Rimac embarks on a new era of independent growth and innovation under the singular leadership of Rimac Group.