Ami Paris FW26 Campaign Honors Friendship and Parisian Style

Ami Paris has launched its Fall/Winter 2026 campaign, a visual tribute to the brand's core values of friendship and Parisian elegance. Creative director Alexandre Mattiussi chose to feature individuals who are not only models but also genuine friends of the brand, emphasizing the personal connections that inspire his work. The campaign, shot against a minimalist studio backdrop, aims to highlight both the personalities of the models and the inherent qualities of the garments. This approach serves as a declaration of Ami Paris's commitment to effortless style and authentic representation.

The casting for the FW26 campaign includes a diverse group of familiar faces associated with the Ami Paris house. Among them are Rebecca Leigh, Saskia de Brauw, George Anderson, Jia Jingwen, Dara Gueye, Mack Karpes, Elliot Belot, and Mohamed Benhadda. Each individual's unique persona is intended to underscore the brand's identity, which is built on principles of inclusivity and a sense of togetherness. Mattiussi believes that these values are fundamental to the brand's narrative and resonate with its global audience.

The collection itself is designed with practicality and everyday wearability in mind. It features comfortable, protective, and adaptable silhouettes that are suitable for various occasions. The color palette for the season is characterized by subtle neutrals and earthy tones, complemented by deeper natural hues and striking bright red accents. This thoughtful combination of colors aims to create a sophisticated yet approachable aesthetic.

Key pieces within the Ami Paris FW26 collection include the brand's signature tailored garments and a range of seasonal outerwear designed for both style and function. Accessories play a significant role in completing the looks. Notable items include the Carrousel bag, presented in a luxurious burgundy crocodile-embossed leather, and the new Mirage sneaker, which offers a contemporary footwear option. Additionally, graphic baseball caps featuring the embroidered message "Thank you for being a friend" further reinforce the campaign's central theme of camaraderie.

The complete Ami Paris Fall/Winter 2026 collection is now available for purchase. Customers can find the new pieces at Ami Paris boutiques located worldwide, as well as online through the brand's official website, amiparis.com. This global availability ensures that the brand's latest offerings can be accessed by its international clientele.