Slobodan Manic

The advent of AI-powered search functionalities, such as Google's Search Generative Experience (SGE), is being characterized as an evolution rather than a revolution for search engine optimization (SEO) professionals. This perspective suggests that the core principles of effective SEO remain…

AI-generated traffic is recreating an old pitfall in conversion rate optimization (CRO) and search engine optimization (SEO) by presenting itself with a new referrer string. This phenomenon mirrors a long-standing error where website analytics incorrectly attribute traffic sources, leading…

The Open Knowledge Format (OKF) has released version 0.2, introducing a new trust layer designed to enhance the transparency and verifiability of web content. This latest iteration of the OKF specification includes specific fields for "provenance" and "staleness," which aim…

The introduction of paywalls for AI bots is emerging as a significant development that could alter how information is accessed and cited. This new model frames these paywalls as a potential new income stream for content creators and platforms.

AI search visibility tools frequently rely on citation counts as a primary metric, a practice that is fundamentally flawed. These tools often interpret citations as endorsements or recommendations, which is not always the case.

The evolution of search engine algorithms driven by artificial intelligence emphasizes the critical importance of machine-readable content for website rankings. Unlike traditional SEO that often considered human perception and user experience as primary factors, AI-powered systems are increasingly focused…

Google's Lighthouse 13.3 audit, specifically its Agentic Browsing category, demonstrated a failure in evaluating Large Language Models (LLMs) when markdown links were present in test files. This oversight was identified through six separate audits, all of which returned a negative…

Purchased citations on Reddit, intended to boost AI-driven search engine rankings, are expected to be filtered by search algorithms, mirroring the impact of Google's Penguin update on manipulative link schemes.

A study of 274 fintech homepages found that a significant portion of these websites are effectively invisible to AI agents, primarily due to a failure to account for the rendering step in their visibility strategies.

AI agents are increasingly using the accessibility tree to read websites, a shift that began to gain significant traction in 2026. This tree, a core component of web accessibility standards, provides a structured representation of a webpage's content and elements…

Agentic commerce is actively being integrated into major small and medium-sized business (SMB) platforms, according to Search Engine Journal. This development means that merchants selling on these platforms may already be experiencing aspects of agentic commerce without explicit configuration.