Performance Max

Google's new AI Overviews feature may be contributing to a notable shift in Shopping ad performance, characterized by rising click-through rates (CTR) and falling impressions, according to an analysis by Mike Ryan, head of ecommerce at Smarter Ecommerce.

Google has initiated a "small experiment" to test the eligibility of traditional Search campaigns, specifically those utilizing exact and phrase match keywords, to serve text ads within its AI Mode.

Microsoft launched AI Max for Search campaigns, prompting a comparison with Google's existing AI-powered advertising tools. Both platforms share core functionalities designed to enhance search advertising by leveraging artificial intelligence to expand reach and improve ad relevance.

Cypress North co-founder Greg Finn has observed the digital marketing landscape for over two decades, witnessing the transformation of search marketing from a highly manual and granular discipline to one increasingly influenced by automation, artificial intelligence, and sophisticated algorithms.

Google Ads is introducing a generative AI-powered asset optimization upgrade for its existing Performance Max video ads, enabling the platform to automatically extend video creatives into missing aspect ratios. This new capability allows Google to generate versions of an advertiser's…

Microsoft Advertising has introduced a suite of updates designed to enhance campaign management and performance, focusing on AI-driven insights, Performance Max (PMax) testing, and creative review processes. These enhancements aim to provide advertisers with greater visibility and control…

Google Ads Editor version 2.13 has been released, introducing significant updates focused on integrating artificial intelligence capabilities into campaign management for advertisers. A key feature is the full support for AI Max within Shopping campaigns.

Google announced that its AI Max system is now enabling advertising for billions of previously unmonetizable searches, as reported during Alphabet's Q2 2026 earnings call. Philipp Schindler, Google SVP and Chief Business Officer, stated that AI Max assists in matching…

Google has extended the lifespan of its Dynamic Search Ads (DSA) campaigns, announcing that advertisers can continue to create DSA campaigns until January 2027. The automatic migration of these campaigns to AI Max will now commence in February 2027…

Google is testing AI Max features within its Standard Shopping campaigns, a move that could introduce AI-powered query matching, ad customization, and landing page optimization to a campaign type traditionally offering more manual advertiser control.