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20 Interestana reports mention Greg Jarboe, newest first. Each is summarised from the original reporting and links back to its publisher.
A school district has proactively established a robust AI accountability framework, demonstrating a forward-thinking approach to artificial intelligence governance that predates similar efforts by major technology companies. This initiative, detailed in a post on Search Engine Journal, aims to transform…
Marketers are cautioned against prematurely declaring victory on AI-driven marketing efficiency, with a new analysis suggesting that the purported gains may be masking significant hidden costs and risks repeating the mistakes of programmatic advertising's past.
In the evolving landscape of artificial intelligence search visibility, a recent analysis from Search Engine Journal suggests a strategic shift in how metrics are tracked. The article, "ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time To Stop Tracking…"
Surfacing a product within ChatGPT represents the initial, less complex stage of e-commerce integration, with the primary hurdle for retailers emerging during the consumer checkout process. This perspective, detailed in a Search Engine Journal article by Greg Jarboe, emphasizes…
Product pages are the primary source of citations for AI models when B2B buyers seek information, receiving 24% of all citations according to a study conducted by Ten Speed. This figure dramatically outpaces other platforms, with Reddit and YouTube each…
Meta's advertising artificial intelligence system recently altered approved creative assets without prior notification to marketing teams, a development that has exposed a significant underlying issue within the marketing industry: the absence of clearly defined accountability for mistakes made by AI…
Search engine optimization (SEO) professionals are increasingly encountering a backlash against "AI slop," a term describing low-quality, AI-generated content that floods online platforms. This trend is prompting major platforms, including Spotify and LinkedIn, to implement stricter measures against such content.
Analysis of one year of data from Google's AI Mode indicates that user queries have become approximately three times longer compared to previous search behaviors. This shift signifies a move away from fragmented search terms towards more complete, question-based inquiries.
TransUnion's recent survey of 100 marketing leaders has uncovered significant blind spots in how businesses approach AI-driven search, revealing parallels with existing measurement gaps in walled garden advertising platforms. The findings suggest that many organizations are not fully grasping…
The impact of artificial intelligence (AI) in the first half of 2026 has significantly outpaced the ability of current measurement frameworks to accurately quantify its effects, creating a substantial trust and attribution gap for brands.
YouTube creators preparing to publish AI-generated or AI-enhanced videos must implement three key updates to align with current platform policies and best practices, according to Search Engine Journal contributor Greg Jarboe.
Search Engine Journal contributor Greg Jarboe argues that current AI Overviews are failing to accurately measure the value of YouTube creator partnerships. The primary issue identified is the over-reliance on view counts as the sole metric for success.
In 2027, marketing budgets should be reallocated from broad artificial intelligence line items to five distinct, emerging categories, according to insights published on Search Engine Journal. These proposed categories aim to address the evolving landscape of digital marketing and AI…
A recent analysis indicates that only 28% of Americans currently trust AI-powered search results, highlighting a substantial gap in user confidence. This low trust level presents a unique opportunity for Search Engine Optimization (SEO) professionals and businesses to capture user…
The availability of free AI-generated citations for web content may be temporary, according to Search Engine Journal contributor Greg Jarboe. Jarboe draws a parallel to past instances where Google has transitioned previously open fields of information into more controlled…
A revised analysis of Clovion's AI visibility study indicates that 62% of AI-driven brand recommendations disappear after a single buyer question. This finding, originally obscured by a data entry error, highlights a significant vulnerability in how AI systems present brand…
Google's AI Mode data, as reported by Search Engine Journal, provides concrete evidence of a behavioral shift in search queries, moving away from traditional keyword-based searches. This evolution renders many existing keyword strategies, particularly those developed for 2025, obsolete.
Promoting artificial intelligence as a tool to replace human workers is a strategy that alienates potential buyers and is contradicted by current employment data. This "substitution narrative" backfires because it creates distrust and fails to resonate with the actual needs…
Internal buy-in, not technical implementation, is the primary hurdle for AI search optimization initiatives, according to two sessions at SMX Advanced. Greg Jarboe highlighted that while creating a technical roadmap for AI search is achievable, securing the necessary organizational support…
Google's AI Overview generated 3.5 times more clicks on source links from daily users compared to occasional users, according to data analyzed by Search Engine Journal. This finding suggests that users who frequently engage with AI Overview are more inclined…