Zinc Media Launches AI Label Cicada

Zinc Media Group announced the launch of Cicada, a new label dedicated to artificial intelligence (AI) focused content creation, on March 13, 2024. Cicada's objective is to produce "creativity that makes people stop scrolling," emphasizing content designed for maximum audience engagement in the digital landscape. Zinc Media Group, a UK-based production and distribution entity, owns several production companies including Brook Lapping, Rex, Supercollider, and Tern.

In the fiscal year 2025, Zinc Media Group reported generating several million pounds in revenue derived from AI-related projects. This revenue stream included work on industry trades, AI-powered television commercials, and other specialized AI applications. The establishment of Cicada signifies a strategic expansion into leveraging AI for creative content production and distribution.

The new label's focus on "creativity that makes people stop scrolling" suggests an emphasis on innovative and attention-grabbing content formats, likely tailored for social media platforms and other digital channels where audience attention is highly contested. Cicada aims to harness AI technologies to develop unique creative outputs that stand out in a crowded online environment.

This initiative by Zinc Media Group positions the company to capitalize on the growing demand for AI-driven content and services within the media production industry. The company's existing revenue from AI projects indicates a foundational understanding and successful application of AI in their operations prior to this dedicated label launch.