Y-3 Taps Skater Mark Gonzales for FW26 Campaign

Y-3, the collaboration between Adidas and Yohji Yamamoto, has enlisted legendary skateboarder Mark Gonzales to front its Fall/Winter 2026 collection campaign. The campaign was shot by Jet Swan on-site during the Y-3 presentation at the Palais d'Iéna in Paris earlier this year. The visuals are described as an intimate and effortless character study, utilizing a raw yet cinematic style to emphasize Gonzales' individuality and cultural impact.

Gonzales is featured wearing key pieces from the seasonal apparel line, which blends tailored silhouettes with relaxed styling. The collection predominantly uses Yohji Yamamoto's signature all-black palette, with select garments showcasing artwork by artist Chito. Notable items include a Y-3 Knitted Sweater with frayed hems and extended Three Stripes, the Y-3 Chito Leather Biker Jacket, and Y-3 Wool City Graphic Wide Pants, alongside collaborative denim offerings.

Mark Gonzales, a long-time friend of the brand, brings his unique artistic and skateboarding legacy to the campaign. The Y-3 FW26 collection itself aims to merge structured forms with casual proportions, reflecting a contemporary approach to fashion that bridges athletic heritage with avant-garde design. The campaign's aesthetic aims to capture the essence of Gonzales' personal style and his enduring influence within skateboarding and broader culture.