Waymo launches $30/month ‘Premier’ membership with priority pickups and cashback

Waymo launched its first membership program, Waymo Premier, on May 15, 2024, offering frequent riders priority pickups and 10% cashback for $29.99 per month. This invite-only service aims to foster rider loyalty as Waymo targets 1 million weekly rides and expansion into over 20 cities. The program also provides early access to new city launches, a key strategy for scaling its autonomous ride-hailing service. Waymo Premier represents a shift towards a subscription model, potentially securing a more predictable revenue stream and a dedicated user base in the competitive autonomous vehicle market. The company has been steadily increasing its service area and ride volume, with a stated goal of becoming a dominant player in urban mobility.