W South Beach to Become Waldorf Astoria Miami Beach

The W South Beach, a prominent hotel in Miami Beach, is set to transition from Marriott's W brand to Hilton's Waldorf Astoria brand. This change follows a planned closure for extensive renovations, with the hotel slated to reopen in the winter of 2027 as the Waldorf Astoria Miami Beach. The property has been operating as a W under Marriott since 2009 and last underwent a significant $30 million renovation in 2020. The rebranding signifies a shift from the W brand's bold, modern aesthetic to the Waldorf Astoria brand's focus on sophisticated, timeless elegance. This move marks the Waldorf Astoria brand's debut in the Miami Beach market. The 348-room hotel will receive a comprehensive overhaul, including updated suites with ocean-view balconies, a new lobby, and the introduction of Peacock Alley, Waldorf Astoria's signature lounge and dining concept. Additionally, the renovation will encompass a new food and beverage program, a redesigned spa, enhanced pool amenities, and revitalized event spaces. Dino Michael, senior vice president and category head for Hilton Luxury Brands, stated that the Waldorf Astoria Miami Beach will introduce a new era of elegance, reflecting the destination's vibrant energy and coastal beauty while offering a timeless and personalized guest experience. While specific closing and reopening dates have not been officially announced, reservations are currently available only through July 17, 2026, indicating an imminent closure for the renovation project.