World Cup Rentals Earned $1.3 Billion for Hosts

Vacation rental hosts in the 16 cities hosting the 2026 FIFA World Cup generated $1.33 billion in revenue between June 10 and July 19, according to data from AirDNA. This figure represents a $276.7 million increase compared to the same period in the previous year, with additional bookings contributing to the surplus. During the group stage alone, from June 10 to June 27, over 2.3 million Airbnb nights were booked, an 11% year-over-year rise.

The tournament, held across North America in cities like Los Angeles, Philadelphia, Atlanta, New York City, Boston, Seattle, Kansas City, San Francisco, Houston, Dallas, and Miami in the U.S., as well as Toronto and Vancouver in Canada, and Monterrey, Mexico City, and Guadalajara in Mexico, significantly boosted the short-term rental market. Dan Hunt, president of FC Dallas, described the event's economic impact as "like getting 9 Super Bowls in 30 days." The Dallas area alone saw $2 billion in revenue from the matches, with its short-term rental market earning $26 million.

Overall, World Cup visitors drove a 16% year-over-year increase in Airbnb bookings across host cities. A substantial portion of the increased revenue, an additional $231.8 million, came from hosts' ability to raise prices during match days. Cities that saw the largest revenue windfalls included Miami ($42.7 million), Los Angeles ($32.7 million), Dallas/Fort Worth ($26 million), and New York/Jersey City/Newark ($22.8 million).