Tubi Appoints Shannon Olivas Head of Communications

Tubi appointed Shannon Olivas as its Head of Communications and Publicity this week. In this capacity, Olivas will direct the comprehensive global communications strategy for the Fox Corporation-owned ad-supported streaming service. Her responsibilities will encompass consumer communications, advertiser relations, product publicity, entertainment publicity, and corporate communications.

Olivas will report directly to Nicole Parlapiano, Tubi's Chief Marketing Officer. As a key member of the marketing leadership team, Olivas's appointment signifies Tubi's commitment to strengthening its public relations and brand messaging efforts. The streaming service aims to leverage her expertise to enhance its market presence and engagement with various stakeholders, including consumers and advertisers.

Prior to joining Tubi, Olivas held significant roles in the media and entertainment industry, contributing to the communication strategies of major companies. Her background includes extensive experience in developing and executing integrated communication plans designed to build brand awareness and manage corporate reputation. This appointment is expected to bolster Tubi's efforts in navigating the competitive streaming landscape.