Rocco Launches Limited-Edition Fridge with Gohar World

Rocco released a limited-edition Super Smart Fridge in collaboration with Gohar World founders Nadia and Laila Gohar this week. The appliance is designed to function as a home accessory rather than a concealed appliance. This collaboration features a black mirror finish, achieved through an 18-day automotive finishing process that includes lacquer application, three-stage polishing, and a final wax for an ultra-reflective surface.

The design incorporates furniture-like details, such as a tubular handle and rounded corners, developed with a Milanese industrial designer. Fluted glass is used to obscure the contents of the fridge, maintaining a sleek aesthetic. This approach aligns with Rocco's broader strategy of elevating everyday appliances into statement pieces for the home.

Each limited-edition fridge comes with a pair of hand-blown champagne coupes designed by Gohar World. Laila Gohar stated that the design considered the convenience of having chilled champagne readily available for guests. The Rocco x Gohar World fridge is available for purchase at $2,295 USD.