Alonso Ruizpalacios Discusses Filmmaking at BAM

Filmmaker Alonso Ruizpalacios commenced his masterclass at the Bogotá Audiovisual Market (BAM) an hour behind schedule on November 17, 2022, following Colombia's FIFA World Cup match against Switzerland. The match's penalty shootout and subsequent loss for Colombia left the BAM opening-day audience visibly disheartened. Upon taking the stage, the Mexican director acknowledged the crowd's subdued mood by referencing Elizabeth Butcher's poem 'One Art'.

Ruizpalacios, known for his work on films like 'Güeros' and 'Museo', shared his perspective on the art of filmmaking. He advocated for the strategic use of 'Trojan Horses' within cinematic projects. This approach suggests embedding critical or subversive messages within seemingly conventional or entertaining narratives, allowing them to bypass initial resistance and reach a wider audience. He believes this method is crucial for fostering deeper engagement and critical thinking among viewers, particularly in contemporary media landscapes.

The director's presence at BAM, a significant event for audiovisual professionals in Latin America, highlighted his influence and the ongoing discussions surrounding creative strategies in the industry. His insights provided valuable takeaways for emerging filmmakers and established professionals alike, focusing on innovative ways to deliver impactful stories. The event underscored BAM's role as a platform for dialogue and artistic development within the region's film community.