STARLUX Airlines Unveils Sorayama-Designed Airbus A350 Aircraft

STARLUX Airlines launched its AIRSORAYAMA collaboration with artist Hajime Sorayama this week, featuring two Airbus A350-1000 aircraft adorned with futuristic silver and gold liveries. This project involved a three-year development process with Pantone and Mankiewicz to create bespoke, mica-based pigments named "AIRSORAYAMA Silver" and "AIRSORAYAMA Gold." These pigments were applied using a precision multi-layer coating process by a team of 16 specialists over 20 days to achieve Sorayama's signature liquid-metal aesthetic while adhering to aviation safety standards.

The collaboration extends beyond the aircraft's exterior, with STARLUX introducing exclusive passenger amenities. These include Sorayama-themed headrest covers, pillow covers, paper cups, and napkins, alongside specially designed boarding passes and name tags. Long-haul passengers in economy and premium economy classes will also receive amenity kits designed by Sorayama. The airline aims to enhance the premium passenger experience and reflect its forward-looking identity through this artistic integration.

Model Kōki serves as the image ambassador for the AIRSORAYAMA campaign, appearing in a promotional video that highlights the artistic and innovative aspects of the collaboration. The project underscores STARLUX Airlines' commitment to merging aviation with contemporary art and design, aiming to create a unique travel experience for its passengers. The liquid-metal finish on the Airbus A350-1000s is designed to shift in depth and tone based on light and viewing angles, further emphasizing the dynamic and futuristic nature of the artwork.