Mowalola x Jordan Brand Launches 'Something's Off' Collection

Mowalola x Jordan Brand officially launched its 'Something's Off' collection on September 19, 2024, featuring apparel and footwear designed by Nigerian-born designer Mowalola Ogunlesi. The campaign visuals were captured by photographer and filmmaker Norbert Schoerner, presenting a distinct perspective on Jordan Brand's iconic imagery. This collaboration marks a significant expansion of Ogunlesi's design portfolio, which previously included projects with Marc Jacobs, Ksubi, Skateroom, and Beats by Dre. However, Ogunlesi sought a more enduring partnership, leading to the development of the Jordan Brand x Mowalola collection.

The collaboration was initially previewed in early June 2024, when Ogunlesi revealed her interpretation of the Air Jordan 14 silhouette, rendered in burgundy suede. Alongside this, a novel Air Jordan 14 Mule was introduced, a metallic, backless version finished with aged leather uppers. The 'Something's Off' campaign, true to Mowalola's established aesthetic of intentional world-building and an unapologetic vision, aims to push creative boundaries. The collection encompasses a range of apparel, including oversized leather jackets, translucent tartan tracksuits, fitted vests, and signature Mowalola microshorts branded with the Jordan logo. These pieces were showcased on models Alek Wek, musicians Chxrry and Tezzus, and rapper Pz', set against the backdrop of an abandoned hotel, contributing to an eerie and uncanny atmosphere.

The Mowalola x Jordan Brand collection became available on Mowalola's official website on Saturday, September 19, 2024. A subsequent global release followed on Saturday, September 26, 2024, making the collection accessible to a wider audience. This partnership between Mowalola, known for her avant-garde and boundary-pushing designs, and Jordan Brand, a globally recognized leader in athletic footwear and apparel, signifies a fusion of high fashion sensibilities with the heritage of basketball culture. The collection's name, 'Something's Off,' suggests a deliberate subversion of expectations and a playful exploration of unconventional aesthetics within the established Jordan Brand framework. The inclusion of both reimagined classic silhouettes and new apparel items indicates a comprehensive approach to the collaboration, aiming to resonate with both existing fans of Mowalola and the broader Jordan Brand consumer base.