Rove Loyalty Program Expands to Include Dining and In-Store Offers

Rove, a loyalty program established in April 2025, has significantly expanded its services beyond travel rewards to incorporate dining and in-store purchasing incentives. Initially, Rove enabled members to earn transferable travel miles on flight bookings, hotel reservations, gift card purchases, and online shopping. Over the 16 months since its inception, Rove has grown its network of transfer partners to 20 distinct entities. On August 28, Rove announced a substantial platform enhancement with the introduction of Rove Dining and in-store card-linked offers, broadening the ways users can accumulate rewards.

New users can join Rove via a provided link to receive a referral bonus of 1,500 miles. An additional 5,000 miles can be earned by making a first hotel booking exceeding $500, using the promotional code "BRIANKELLY500." The most notable addition is Rove Dining, which allows members to earn Rove miles at thousands of participating restaurants. Users can locate these establishments through the Rove website or mobile application. While Rove Dining is launching in select cities, the company intends to extend its availability to more locations and restaurants in the future. To earn miles through Rove Dining, users must link an eligible payment card to their Rove account, dine at a participating restaurant, and pay using the linked card. Rove has not disclosed the network powering Rove Dining, leaving uncertainty about potential conflicts with other card-linked dining programs such as AAdvantage Dining. Users are advised to carefully review the terms and conditions when linking cards to avoid unintended unlinking from other rewards programs.

Beyond dining, Rove has also introduced in-store card-linked offers, allowing members to earn miles on purchases made at physical retail locations. This feature further diversifies the earning opportunities within the Rove ecosystem. The program's strategic expansion aims to increase user engagement and provide greater value by integrating everyday spending categories with its core travel rewards proposition. The addition of these new features positions Rove as a more comprehensive loyalty platform, competing with established programs that offer broader earning potentials across various consumer spending habits. The company's growth trajectory since its April 2025 launch, marked by the addition of 20 transfer partners, suggests a focused effort on building a robust and appealing rewards network for its user base.