Rio Uribe’s Second Act

Rio Uribe relaunched his fashion brand Gypsy Sport under the new name Uribe on March 15, 2024, signaling a creative reset and a departure from his previous aesthetic. The rebranding reflects a more mature and personal direction for the designer, who first launched Gypsy Sport in 2012. Uribe stated that the new brand will focus on elevated craftsmanship and a more refined design sensibility, moving away from the more avant-garde and streetwear-influenced pieces that defined Gypsy Sport. This shift aims to attract a broader audience while staying true to Uribe's core artistic vision. The debut collection under the Uribe name is expected to be released in Fall 2024, with preliminary details suggesting a focus on sustainable materials and artisanal techniques. Uribe's decision to rebrand comes after a period of introspection and strategic planning, allowing him to redefine his brand identity and market position. The relaunch signifies a significant evolution for the designer, who has garnered attention for his innovative approach to fashion and his commitment to pushing creative boundaries.