RealTime Reservation Acquires STAY to Unify Hotel Ancillary Revenue Tech — Exclusive

RealTime Reservation acquired STAY on March 19, 2024, to consolidate hotel ancillary revenue technology. The acquisition aims to unify fragmented systems that hotels have used to pursue non-room revenue streams for years. This move is intended to provide a single platform for managing ancillary services, offering a unified shopping cart and a shared data foundation for future feature development. The combined entity seeks to streamline the process for hotels to offer and manage additional services beyond room bookings, such as dining, spa treatments, and activities. This consolidation is expected to improve the guest experience by simplifying the booking process for these extra services and provide hotels with a more comprehensive view of their ancillary revenue streams. The integration of STAY's technology into RealTime Reservation's platform is anticipated to drive greater efficiency and revenue generation for hotel partners.