Starbucks Launches 2024 Fall Menu With New Drinks

Starbucks launched its highly anticipated 2024 fall menu on August 22, marking the unofficial start of the autumn season for many consumers. The seasonal offering includes the return of the iconic Pumpkin Spice Latte (PSL), a beverage that has become synonymous with fall and a significant revenue driver for the company since its introduction in 2003. This year's menu also features several new additions designed to appeal to a broader range of tastes and preferences, alongside returning fan favorites.

The centerpiece of the 2024 fall lineup is the Pumpkin Spice Latte, available hot or iced, crafted with Starbucks' signature espresso, steamed milk, pumpkin spice sauce, and topped with whipped cream and pumpkin spice topping. Alongside the PSL, Starbucks is introducing the new Iced Apple Crisp Oatmilk Shaken Espresso, a beverage that combines espresso, oat milk, and apple crisp syrup, shaken and served over ice. This new drink aims to offer a different flavor profile for the fall season, moving beyond traditional pumpkin spice.

Returning favorites include the Apple Crisp Macchiato, which blends espresso, milk, and apple crisp flavor, finished with an apple crisp drizzle. For those seeking non-coffee options, the Chai Tea Latte and the Pumpkin Cream Cold Brew are also back. The Pumpkin Cream Cold Brew, first introduced in 2019, offers a less sweet alternative to the PSL, featuring Starbucks Cold Brew coffee topped with a pumpkin cream cold foam.

In addition to beverages, Starbucks' fall food menu sees the return of the Pumpkin Scone and the Pumpkin Cream Cheese Muffin. New to the food selection this year is the Maple Pecan Loaf, a sweet bread infused with maple and pecan flavors, providing another autumnal treat. The company stated that these seasonal offerings are part of its strategy to engage customers with limited-time products that create excitement and drive traffic to its stores during key periods. The 2024 fall menu will be available at Starbucks locations across the United States and Canada for a limited time, with the exact end date varying by region.