Public School FW26 Campaign Celebrates NYC

Public School launched its Fall/Winter 2026 campaign, titled "The City Is Mine," on March 18, 2024, a visual narrative that underscores the profound influence of New York City on the brand's design philosophy. The campaign unfolds through a series of nocturnal photographs, expertly captured by Joshua Woods, traversing iconic New York locales. These settings range from the vibrant, neon-drenched streets of Manhattan to the imposing structure of the Brooklyn Bridge, illustrating the brand's deep roots in the city's cultural fabric. The campaign features models Scott Barnhill, MJ Marte, and Idriys Ali-Chow, showcasing key pieces from the collection. A central theme of the FW26 collection is statement outerwear, with a particular emphasis on trench coat silhouettes. Notable items include a sleek black leather overcoat and a belted gray tweed coat, both designed to convey movement and sophistication. The tailoring elements are equally distinctive, exemplified by a minimal black suit worn by Idriys Ali-Chow, styled with a unique sepia-toned graphic button-up shirt. Another standout is a black jacket worn by Scott Barnhill, distinguished by a toggled standing collar. Public School's creative direction, led by Dao-Yi Chow and Maxwell Osborne, consistently draws inspiration from New York's multifaceted culture and the varied sartorial approaches adopted across its diverse communities. The brand's latest offerings integrate influences from traditional tailoring, athletic apparel, and streetwear, reflecting the dynamic transitions between different environments and the myriad expressions of style found throughout the city's five boroughs. In a recent digital cover story for Hypebeast, Dao-Yi Chow articulated how New York continues to shape the brand's trajectory. He stated that their interpretation of New York is consistently defined by "ease, a high taste level that comes from exposure to so many different cultures, versatility, and modularity." Chow further elaborated on the universal essence of New York, asserting that it transcends specific garments and is fundamentally about "how you wear them. It's the attitude." Looking ahead, Public School is preparing to unveil its Spring/Summer 2027 collection during New York Fashion Week (NYFW) on September 10, 2026, signaling a continued commitment to showcasing their designs within the city that inspires them. This upcoming presentation will follow their significant return to NYFW earlier in 2026, marking a sustained presence on the fashion calendar.