Promise AI Developing Horror Film 'Touch Grass' With Dave Clark Directing

AI firm Promise, a company backed by notable investors including Peter Chernin and Google, is actively developing a psychological horror feature film. This project is based on the "dead internet theory," a concept that posits the internet has become largely populated by AI-generated content and bots, rendering it devoid of genuine human interaction and creativity. The film is officially titled "Touch Grass," a phrase often used to encourage people to disengage from excessive online activity and reconnect with the real world.

Directing "Touch Grass" is Dave Clark, who holds a dual role as Promise's chief creative officer and is recognized as a significant figure in AI creation and filmmaking. Clark's involvement suggests a fusion of technological insight and cinematic storytelling, potentially exploring the implications of the "dead internet theory" through a directorial lens. The production team also includes Chris White, known for his executive producer role on the popular "Backrooms" project, a viral found-footage horror series that originated from a creepypasta. White's experience with internet-native horror content is expected to bring a unique perspective to "Touch Grass."

While specific plot details remain under wraps, the "dead internet theory" as a thematic foundation suggests the film may delve into themes of artificiality, existential dread, and the blurring lines between reality and digital simulation. The "dead internet theory" itself gained traction as AI-generated content became more prevalent, leading to discussions about the authenticity and purpose of online spaces. Promise AI, as a company focused on artificial intelligence, is uniquely positioned to explore these contemporary anxieties through its cinematic endeavors. The involvement of industry figures like White, who has a proven track record with internet-driven horror phenomena, further signals an intent to tap into current cultural conversations and online trends.

Promise AI's foray into feature film production marks a significant step for the company, moving beyond its core AI development to engage with the entertainment industry. The backing from prominent investors like Peter Chernin, a media mogul with extensive experience in film and television through The Chernin Group, and Google, a technology giant with a significant presence in AI research and development, underscores the potential ambition and resources behind this project. This strategic move by Promise AI could signal a broader trend of AI companies exploring creative content production as a means of both artistic expression and technological demonstration. The film's development is being closely watched by those interested in the intersection of artificial intelligence, horror cinema, and the evolving landscape of digital culture.