TV Time App Shuts Down July 15 for AI Focus

The popular TV-tracking application TV Time is scheduled to shut down on July 15, 2024. This closure marks a strategic pivot for its parent company, Whip Media, which will now concentrate its efforts on developing enterprise artificial intelligence products. The company stated that this decision allows them to "double down on our AI strategy and focus on delivering innovative AI solutions to our media and entertainment clients."

TV Time, launched in 2014, allowed users to track television shows they were watching, discover new content, and engage with a community of fellow fans. Whip Media acquired the app in 2020. The company has not disclosed specific details about the new AI products it intends to develop, but its focus on the media and entertainment sector suggests these solutions will likely cater to content providers, distributors, and broadcasters.

Whip Media's shift underscores a broader trend within the technology industry, where companies are increasingly prioritizing artificial intelligence development and integration. The company's existing expertise in media data and analytics is expected to inform its AI product roadmap. While the closure of TV Time will impact its user base, Whip Media aims to leverage its resources and technological capabilities to establish a stronger presence in the AI market.