Pinterest launches an experimental AI shopping app called ‘Ask Pinterest’

Pinterest launched 'Ask Pinterest,' an experimental AI-powered shopping app on May 15, 2024, enabling users to receive recommendations and inspiration via a conversational interface. This new application allows users to ask questions about products and receive personalized suggestions, aiming to streamline the discovery and purchasing process. The app leverages Pinterest's vast visual catalog and user data to provide tailored shopping advice. Early reports indicate that 'Ask Pinterest' is designed to understand natural language queries, making it easier for users to articulate their needs and preferences. This initiative represents Pinterest's ongoing commitment to integrating artificial intelligence into its platform to enhance user experience and drive commerce. The company has not yet announced a wider rollout date for the app beyond its experimental phase.