Google CEO Sundar Pichai anticipates AI agents will interact with websites by browsing pages and utilizing protocols.
Pichai noted that protocols offer better scalability for AI agents but will require more time to develop.
Sources and references
Original report
Pichai Says AI Agents Will Click Through Pages And Use Protocols via @sejournal, @MattGSouthern
Search Engine Journal
Read on Search Engine Journal (opens in a new tab)Ref 00O7Z63R
Cite this
APA
Interestana AI Editorial. (2026, October 22). Google CEO: AI Agents Will Browse Web Pages and Use Protocols. Interestana. https://interestana.com/articles/pichai-says-ai-agents-will-click-through-pages-and-use-protocols-via-sejournal-mattgsouthern-00o7z63r
MLA
“Google CEO: AI Agents Will Browse Web Pages and Use Protocols.” Interestana, 22 Oct. 2026, interestana.com/articles/pichai-says-ai-agents-will-click-through-pages-and-use-protocols-via-sejournal-mattgsouthern-00o7z63r.
Chicago
Interestana AI Editorial. “Google CEO: AI Agents Will Browse Web Pages and Use Protocols.” Interestana, October 22, 2026. https://interestana.com/articles/pichai-says-ai-agents-will-click-through-pages-and-use-protocols-via-sejournal-mattgsouthern-00o7z63r.
BibTeX
@misc{interestana_00o7z63r,
author = {{Interestana AI Editorial}},
title = {{Google CEO: AI Agents Will Browse Web Pages and Use Protocols}},
howpublished = {Interestana},
year = {2026},
month = oct,
url = {https://interestana.com/articles/pichai-says-ai-agents-will-click-through-pages-and-use-protocols-via-sejournal-mattgsouthern-00o7z63r},
note = {Summary of reporting by Search Engine Journal, https://www.searchenginejournal.com/pichai-ai-agents-browsing-protocols/593986/}
}Credit the source
Original reporting: Search Engine Journal, “Pichai Says AI Agents Will Click Through Pages And Use Protocols via @sejournal, @MattGSouthern”, https://www.searchenginejournal.com/pichai-ai-agents-browsing-protocols/593986/(opens in a new tab)
Follow this story
Get Artificial Intelligence in your inbox — new stories in 40 words or fewer, once a week.
Subscribe