OpenAI opens ChatGPT Ads Manager beta to UK advertisers

OpenAI has launched a beta version of its self-serve Ads Manager to businesses in the United Kingdom this week, signaling a significant step in scaling advertising capabilities on its AI platform. This new tool allows businesses to create advertising accounts and explore campaign management features with a streamlined setup process. The Ads Manager interface is structured into four main sections: campaigns, tools, billing, and settings, designed to be intuitive for digital marketers with accessible user management and campaign controls. OpenAI has provided specific guidance for agencies and freelancers, advising them not to create accounts on behalf of clients. Instead, clients are instructed to create their own Ads Manager accounts and then invite agency partners through the 'Settings → Users → Invites' section, granting them appropriate permission levels. While agencies can manage multiple client accounts, the current beta version does not offer a centralized interface for simultaneous management, unlike Google Ads' Manager Account (MCC) structure; users must switch between individual accounts. This early access allows UK brands and agencies to familiarize themselves with the platform's interface, workflows, and account structure prior to wider adoption. By simplifying account creation and removing upfront billing requirements, OpenAI is reducing barriers for marketers interested in testing and engaging with ChatGPT's developing advertising ecosystem.