OpenAI has begun automatically enabling creative enhancements for its ChatGPT Ads. Advertisers received emails informing them of this change, which starts on October 30, 2026.
The company stated that advertisers can opt out of these creative enhancements or modify their settings at any time through Ads Manager.
Sources and references
Original report
OpenAI Auto Enabling Creative Enhancements In ChatGPT Ads
Search Engine Roundtable
Read on Search Engine Roundtable (opens in a new tab)Ref 00JE0B57
Cite this
APA
Interestana AI Editorial. (2026, October 20). OpenAI Auto-Enables Creative Enhancements For ChatGPT Ads. Interestana. https://interestana.com/articles/openai-auto-enabling-creative-enhancements-in-chatgpt-ads-00je0b57
MLA
“OpenAI Auto-Enables Creative Enhancements For ChatGPT Ads.” Interestana, 20 Oct. 2026, interestana.com/articles/openai-auto-enabling-creative-enhancements-in-chatgpt-ads-00je0b57.
Chicago
Interestana AI Editorial. “OpenAI Auto-Enables Creative Enhancements For ChatGPT Ads.” Interestana, October 20, 2026. https://interestana.com/articles/openai-auto-enabling-creative-enhancements-in-chatgpt-ads-00je0b57.
BibTeX
@misc{interestana_00je0b57,
author = {{Interestana AI Editorial}},
title = {{OpenAI Auto-Enables Creative Enhancements For ChatGPT Ads}},
howpublished = {Interestana},
year = {2026},
month = oct,
url = {https://interestana.com/articles/openai-auto-enabling-creative-enhancements-in-chatgpt-ads-00je0b57},
note = {Summary of reporting by Search Engine Roundtable, https://www.seroundtable.com/openai-chatgpt-ads-enabling-creative-enhancements-42344.html}
}Credit the source
Original reporting: Search Engine Roundtable, “OpenAI Auto Enabling Creative Enhancements In ChatGPT Ads”, https://www.seroundtable.com/openai-chatgpt-ads-enabling-creative-enhancements-42344.html(opens in a new tab)
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