NowThis Hires Georgie Guinane to Lead L.A. Studio

NowThis, a digital and social news organization focused on Gen Z audiences, has appointed Georgie Guinane as the head of its Los Angeles studio. In this newly created position, Guinane will be responsible for the company's portfolio of original digital series. She will report directly to Michael Vito Valentino, the editor in chief of NowThis.

Guinane brings extensive experience in production to her new role. Prior to joining NowThis, she served as a producer, contributing to various projects within the digital media landscape. Her appointment signifies NowThis's continued investment in producing original content tailored for its target demographic across social platforms.

The Los Angeles studio is a key component of NowThis's content creation strategy, aiming to develop engaging and relevant series for a younger audience. Guinane's leadership is expected to drive innovation and expand the studio's output, further solidifying NowThis's presence in the digital news space.