Brooks Becomes First Olympic Team Sponsor

Brooks Running has made history by becoming the first-ever apparel and footwear sponsor for an Olympic team, signing a multi-year partnership with the New Zealand Olympic Team. This groundbreaking agreement commences this month, coinciding with the team's participation in the Commonwealth Games. The sponsorship signifies a significant step for Brooks in expanding its global athletic presence and commitment to supporting elite athletes.

The partnership will see Brooks provide the New Zealand Olympic Team with custom-designed apparel and footwear for training and competition across various disciplines. This includes equipping athletes for the upcoming Commonwealth Games, the Paris 2024 Olympic Games, and subsequent Olympic cycles. The collaboration aims to enhance athlete performance through innovative product design and technological advancements developed by Brooks.

This landmark deal underscores Brooks' dedication to fostering athletic excellence and its growing influence in the global sports market. The brand has a long-standing reputation for quality running gear, and this expansion into Olympic sponsorship highlights its ambition to be a leading name in multi-sport athletic apparel. The New Zealand Olympic Committee expressed enthusiasm for the partnership, anticipating the benefits it will bring to their athletes in achieving peak performance on the world stage.