Meta will use your activity on other websites to personalize your feeds

Meta Platforms announced on Tuesday that it will begin using user activity from third-party websites and apps to personalize content within its platforms, including its AI-generated responses. Previously, Meta utilized this off-platform data primarily for targeted advertising, such as showing ads for games played or purchases made elsewhere. The company stated in a blog post that this expansion aims to enhance user experience by making feeds and AI interactions more relevant to individual interests and behaviors. This move is part of Meta's broader strategy to integrate its artificial intelligence services more deeply into its social media ecosystem, including Facebook and Instagram. The company asserts that this data usage will help its AI models understand user preferences better, leading to more tailored content recommendations and conversational AI experiences. Meta also indicated that users will have controls over how their off-platform data is used for personalization, though specific details on these controls were not immediately elaborated upon in the announcement.