Meta to Use Off-Site Business Data for Feed and AI Personalization

Meta announced on Tuesday that it will leverage off-site business data to enhance user feed personalization and the responses of its artificial intelligence (AI) chatbot. This expansion moves beyond the company's existing use of such data for targeted advertising. Meta stated that businesses frequently share user activity data from their websites to improve ad relevance, and the company already utilizes this information, such as games users play on external platforms. The new policy will apply this data to personalize the content users see in their feeds and the interactions they have with Meta's AI. This move signifies a broader integration of third-party business data into Meta's core user experience and AI services, aiming to provide more tailored and contextually relevant content and interactions. The company's statement indicated that this data sharing practice is common among businesses seeking to optimize their digital marketing efforts and customer engagement strategies.