Meta debuts new, cheaper smart glasses under its own brand

Meta launched its Ray-Ban Meta smart glasses on October 10, 2023, marking the company's first foray into selling smart glasses under its own brand. These new glasses are available in several countries and come in various color and lens combinations. The device features an improved camera, enhanced audio, and live streaming capabilities, allowing users to share their point-of-view in real-time. Meta has integrated AI features, enabling users to ask questions about what they see through the glasses. The company aims to make smart glasses more accessible with this release, positioning them as a mainstream consumer product. The previous generation of smart glasses was a collaboration with Luxottica's Ray-Ban brand, but this new iteration is solely branded by Meta. The glasses are priced competitively, aiming to attract a wider audience than previous smart eyewear offerings. Meta's strategy with this product line appears to be a gradual integration of augmented reality and AI into everyday wearable technology.