Aurora AI Concierge Targets Ultrawealthy with $10,000 Annual Fee

Aurora, an invite-only artificial intelligence concierge application, aims to manage the lifestyle needs of the ultrawealthy by anticipating their requirements. The service charges members a $10,000 annual fee, in addition to a $5,000 initiation fee, according to company materials reviewed by Fortune. Aurora integrates AI with human experts to manage various aspects of a member's life, including dining, travel, luxury goods, and wellness services.

Members can connect their calendars and wearable technology, such as Whoop and Oura devices, to the Aurora platform. The AI uses this data to predict what members will need before they ask. For instance, if a member's wellness data indicates jet lag after a flight, Aurora may suggest and book services like a sauna session, an IV drip, or a physical therapist. The AI can even use data from wearable devices to inform masseuses about specific muscle groups that require attention, without the member needing to communicate this information directly.

Aurora's invite-only nature is intended to ensure a curated experience for both members and partners, rather than to create delays. The company emphasizes a blend of AI-driven insights and human interaction. New members undergo an onboarding process where the team learns their preferences, lifestyle, and personal details. Co-founder and CEO Jonah Lowenstein stated that the service aims to manage "luxury lifestyle" needs.