CBS Airs McGregor vs. Holloway Special Ahead of Paramount+ Bout

CBS will broadcast a one-hour live primetime special titled "This Is UFC: McGregor vs. Holloway" on Friday, July 10, at 9 pm ET/delayed PT. This event serves as a prelude to the highly anticipated fight between Conor McGregor and Max Holloway, which will be available on Paramount+. The special will include live coverage of the fighters' weigh-ins, showcasing a strategic cross-promotional effort between CBS and Paramount+.

The broadcast aims to leverage CBS's broad audience to generate significant viewership for the upcoming UFC bout. This collaboration highlights a growing trend of media companies integrating their linear television and streaming platforms to maximize reach and engagement for major sporting events. The primetime slot on CBS is intended to capture a wider demographic than a typical streaming-only event might reach.

"This Is UFC: McGregor vs. Holloway" is expected to provide in-depth coverage, including fighter profiles, expert analysis, and behind-the-scenes content leading up to the main event. The weigh-in, a traditional and often dramatic component of fight nights, will be a central feature of the live special, offering fans immediate access to a key pre-fight ritual. The fight itself will stream exclusively on Paramount+ following the CBS special.