Maison Francis Kurkdjian Launches OUD velvet mood Extrait de parfum

Maison Francis Kurkdjian has launched its newest fragrance, OUD velvet mood Extrait de parfum, a scent designed to evoke the tactile sensuality of desert sand dunes and the softness of velvet. The fragrance draws inspiration from a night spent in the Liwa desert in the Persian Gulf, translating the experience into an olfactory sensation. Perfumer Francis Kurkdjian has blended the raw, animalic character of oud wood with a textured peach note, complemented by the leathery and apricot facets of osmanthus and a supple suede accord. This combination aims to create an intimate "bare skin" effect, suggesting a mood of quiet opulence, expansive horizons, and enduring warmth. The composition represents a fusion of Eastern heritage and French perfumery traditions.

The OUD velvet mood Extrait de parfum is presented in a signature square bottle crafted from dark, tinted crystal. The bottle features sharply cut facets, reflecting the scent's dark and mysterious depths while also playing with light. This design choice is intended to mirror the contrast between the deep, smoky resinous notes and the luminous, velvety fruit elements within the fragrance. The bottle is crowned with an architectural, gold-toned cap and bears the house's double "K" monogram seal, which is embedded directly into the glass, further enhancing the visual narrative of radiance and shadow.

As an Extrait de parfum, OUD velvet mood represents the highest concentration of fragrance, a level that Francis Kurkdjian considers the ultimate quintessence. The fragrance is available in two sizes: 35ml and 70ml. The 35ml bottle is priced at £225 GBP, which is approximately $305 USD, while the 70ml bottle costs £360 GBP, approximately $487 USD. The distribution of OUD velvet mood is currently exclusive to Harrods Knightsbridge and H Beauty stores within the United Kingdom. It is also available through Maison Francis Kurkdjian boutiques, indicating a targeted luxury market approach for this new release. The launch expands Maison Francis Kurkdjian's established collection of fabric-inspired fragrances, reinforcing the brand's commitment to translating textures and sensory experiences into olfactory art.