New research across 1,650 responses reveals that AI recommends different brands depending on the language used.
Search Engine Journal reported on October 13, 2026, that visibility checks conducted in English may miss language-specific variations.
By the numbers
- Responses analyzed in the research
- 1,650
Sources and references
Original report
Lost In Translation: How Language Changes Which Brand AI Recommends
Search Engine Journal
Read on Search Engine Journal (opens in a new tab)Ref 002YKU5T
Cite this
APA
Interestana AI Editorial. (2026, October 13). New Research Shows AI Recommends Different Brands in Different Languages. Interestana. https://interestana.com/articles/lost-in-translation-how-language-changes-which-brand-ai-recommends-002yku5t
MLA
“New Research Shows AI Recommends Different Brands in Different Languages.” Interestana, 13 Oct. 2026, interestana.com/articles/lost-in-translation-how-language-changes-which-brand-ai-recommends-002yku5t.
Chicago
Interestana AI Editorial. “New Research Shows AI Recommends Different Brands in Different Languages.” Interestana, October 13, 2026. https://interestana.com/articles/lost-in-translation-how-language-changes-which-brand-ai-recommends-002yku5t.
BibTeX
@misc{interestana_002yku5t,
author = {{Interestana AI Editorial}},
title = {{New Research Shows AI Recommends Different Brands in Different Languages}},
howpublished = {Interestana},
year = {2026},
month = oct,
url = {https://interestana.com/articles/lost-in-translation-how-language-changes-which-brand-ai-recommends-002yku5t},
note = {Summary of reporting by Search Engine Journal, https://www.searchenginejournal.com/lost-in-translation-how-language-changes-which-brand-ai-recommends/591585/}
}Credit the source
Original reporting: Search Engine Journal, “Lost In Translation: How Language Changes Which Brand AI Recommends”, https://www.searchenginejournal.com/lost-in-translation-how-language-changes-which-brand-ai-recommends/591585/(opens in a new tab)
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