Lofty Integrates Showami for On-Demand Real Estate Showings

Lofty and Showami announced an integration that allows real estate agents to request and track on-demand showings directly from the Lofty CRM platform. This integration connects Showami's marketplace, which comprises over 215,000 licensed agents and boasts a 97% showing pickup rate with an average pickup time under three minutes, to the workflows of approximately 80,000 U.S.-based agents who utilize Lofty as their primary customer relationship management system. Users of Lofty can access the Showami integration through the Lofty Marketplace and link an existing Showami account. Following the connection, agents can initiate Showami requests with a single click from their Lofty dashboard. All showing requests made via this integration are systematically tracked and recorded within Lofty, providing agents with a comprehensive history of showing activities alongside their lead and client data in their lead portal.

Matt Kuchar, CEO of Showami, stated that the integration aims to enhance agent responsiveness while preserving their valuable time. He emphasized that the direct integration with Lofty's platform simplifies access to reliable showing coverage for agents within the tools they use daily. Andrew Wild, vice president of growth at Lofty, highlighted that this connection can significantly improve agents' ability to meet client demand more rapidly. Wild likened the service to an "Uber for showings," offering both listing and buyer agents an immediate method to connect with a qualified showing agent.

On-demand showing solutions are increasingly adopted by real estate teams and individual agents seeking to expand their coverage area, manage higher volumes of leads, and improve work-life balance without the necessity of hiring additional full-time staff. By incorporating Showami into Lofty's CRM, brokerages and teams can centralize their showing management processes. This integration streamlines operations by providing a unified system for managing leads, client information, and showing appointments, thereby increasing overall efficiency and agent productivity.