is-ness Marks 25 Years with Anniversary Event and Capsule Collection at Graphpaper TOKYO

The esteemed Japanese design collective, is-ness, is poised to commemorate a significant milestone: its 25th anniversary. To mark this quarter-century of innovative design and cultural influence, the brand will host a dedicated event at the prominent Graphpaper TOKYO store on Saturday, September 26. This celebration underscores is-ness's core philosophy, which artfully blends the profound depth of traditional aesthetics with a distinctly modern sensibility, consistently yielding groundbreaking work and cultivating a unique brand identity that resonates with a discerning audience. The event will serve as the exclusive debut for a meticulously curated capsule collection, a collaborative endeavor born from the synergy between is-ness and Graphpaper. This limited-edition four-piece lineup showcases the brand's commitment to quality and distinctive design. It includes the PERTEX® SHIELD MANASLU SHELL JACKET, priced at ¥99,000, a sophisticated evolution of is-ness's iconic MANASLU SHELL JACKET, renowned for its technical performance and aesthetic appeal. Complementing this is a classic Harrington Jacket, offered at ¥77,000, a timeless piece reinterpreted with is-ness's signature touch. The collection also features the versatile BALLOON T SHIRT, available for ¥19,800, and the distinctive Scale Off Wool Balloon Chef Pants, retailing at ¥46,200. These chef pants are a testament to the collaborative spirit, ingeniously merging design elements from both is-ness and Graphpaper, while drawing direct inspiration from the established and popular BALLOON PANTS silhouette. Beyond fashion, the event promises a vibrant atmosphere enhanced by a compelling musical lineup. Attendees can anticipate performances from a roster of talented DJs and artists, including DJ SHOTA, Takaya Nagase, KON, KEI, TAKASHI, STONEVIBES, and RENKEN. Further enriching the auditory experience, is-ness's own music label, ISNESS MUSIC, will introduce a special collaboration model, the MELLOWT01, with DJ SHOTA. This sought-after model will be presented in a fresh, new black colorway, adding another layer of exclusivity to the event. Culinary delights will be provided by limited menu offerings from HATOS BAR and Go, two well-regarded establishments hailing from the vibrant Nakameguro district, ensuring a gastronomic complement to the cultural offerings. A particularly engaging aspect of the anniversary celebration will be the pre-launch of is-ness Game 25. This interactive segment is designed to immerse guests in the brand's playful and creative spirit, offering opportunities to test their knowledge through quizzes, engage with rhythm games, and embark on a treasure hunt for hidden coins throughout the venue. The official launch of is-ness Game 25 is slated for mid-October, with the event providing an exclusive preview. Reflecting on 25 years of achievement, the is-ness 25th Anniversary Event is meticulously crafted to offer a holistic experience of the culture that surrounds is-ness, encompassing fashion, music, culinary arts, and engaging games. The event is scheduled to take place on Saturday, September 26, 2026, from 12:00 p.m. to 11:00 p.m. at Graphpaper TOKYO, located at 1F/2F, 3-38-10 Yoyogi, Shibuya-ku, Tokyo. This landmark occasion promises a day dedicated to celebrating the brand's enduring legacy and its forward-looking approach to design and contemporary culture.