Off-White™ Launches Debut "TIME" Watch Collection

Off-White™ has launched its inaugural watch collection, named "TIME," for the Spring/Summer 2026 season. This debut collection aims to challenge conventional watchmaking aesthetics by moving away from traditional round dials and leather straps in favor of a more contemporary and industrial design language.

The "TIME" collection is conceptualized as an object of design rather than solely a time-telling device, drawing inspiration from Off-White™'s approach to sneaker design. The initial offerings include the "PROTO" model, characterized by a transparent outer case that showcases its internal craftsmanship, embodying the brand's signature industrial style. Another notable piece is the "BEAT," a geometric watch that integrates the brand's "Crossed Arrows" logo into its architectural design.

Beyond these distinct models, the collection also presents more refined options. The "HEAVY DUTY" model features sharp lines and a polished metal strap, offering a classic yet modern appeal. Additionally, the "STREET BLING" and "AFTER HOURS" watches incorporate more elaborate details, such as pavé embellishments and delicate bracelets, catering to a bolder aesthetic. Off-White™ has indicated plans to expand its presence in the horology sector by releasing limited-edition versions, new colorways, and collectible pieces for these models in the future. The "TIME" collection is now available for purchase on the Off-White™ website and in its global boutiques.