Inside Fei-Fei Li’s $1 billion new AI company, World Labs

World Labs, a new AI company cofounded by Fei-Fei Li, launched its generative AI app Marble in November. Marble utilizes a novel "world model" AI to create interactive 3D replicas of spaces from visual or written prompts. These generated "worlds" can range from fantastical settings to realistic environments. While the CEO, Fei-Fei Li, described Marble as not yet a "fully matured model," the app has already attracted paying customers in sectors such as virtual film production, architectural design, and robotics training. World Labs has secured $1 billion in funding. The company's cofounder, Ben Mildenhall, indicated that Marble is currently in a "postlaunch discovery phase" following its beta release last November. The app's capabilities allow for the generation of detailed 3D environments, with potential applications in various industries. Fei-Fei Li, a prominent figure in artificial intelligence, is leading World Labs with a focus on developing advanced AI technologies.