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Fast Company3 min read

Here’s one thing AI can’t do.

Here’s one thing AI can’t do.

Fast Company released its Summer Issue on May 20, 2024, focusing on the theme of "Autonomy" and featuring a list of the 20 most influential figures in artificial intelligence. Creative Director Mike Schnaidt detailed the magazine's cover design process, explaining his selection of two specific typefaces: Ease and Milling. Schnaidt emphasized that while AI can generate text and images, the nuanced and subjective decisions involved in magazine design, such as choosing typography to convey specific moods and meanings, remain a human-driven endeavor. The issue aims to explore the concept of autonomy through various lenses, including technological advancements and societal implications, with the AI list highlighting key individuals shaping the field. The cover's visual identity was intentionally crafted to reflect the issue's core themes, a task Schnaidt asserts requires human intuition and artistic judgment beyond current AI capabilities.

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