Google launches AI agent for Ad Manager

Google launched Ask Ad Manager this month, a new conversational AI agent powered by Gemini, directly within its Google Ad Manager platform. This tool is designed to assist publishers in analyzing performance, troubleshooting issues, and navigating the platform using natural language queries. Publishers can ask questions in plain language and receive personalized answers, recommendations, and reports derived from their specific Ad Manager data, aiming to accelerate the transition from analysis to action. Ask Ad Manager can help troubleshoot delivery issues by providing guidance on potential causes and next steps for underperforming line items, generate custom reports on demand, and improve platform navigation by directing users to relevant pages and applying filters. This initiative signifies Google's deeper integration of AI into ad operations and reflects a broader trend in ad tech towards AI agents that can perform tasks and streamline workflows. Google views Ask Ad Manager as the initial step in a larger strategy towards a more "agentic" future for advertising operations, with plans for additional AI capabilities to follow.