For U.S. Soccer’s CEO, the World Cup stakes are bigger than a trophy

U.S. Soccer Federation CEO JT Batson views the upcoming World Cup hosted in the United States as a critical opportunity to grow the sport domestically, stating that winning the tournament and developing a soccer nation are intertwined missions. Unlike the 1994 World Cup, FIFA is solely responsible for the operational delivery of the 2026 tournament, allowing U.S. Soccer to concentrate on three key areas: ensuring the success of the U.S. Men's National Team, facilitating American participation in the event through initiatives like over 500 Soccer Forward Fests nationwide, and fostering a winning culture. Batson emphasized that the World Cup represents a significant portion of FIFA's revenue, making operational control a logical priority for the global governing body. The federation's focus on accessibility aims to involve every American interested in the tournament, moving beyond just watch parties to include active play. This strategic approach underscores Batson's leadership vision for building a robust soccer ecosystem from the grassroots level upwards, aiming for both athletic achievement and widespread national engagement.