Five Influencer Marketing OGs Are Launching a New, AI-powered Platform

Five co-founders of Tribe Dynamics, a prominent influencer marketing platform acquired by CreatorIQ in 2021, have launched a new AI-powered platform named Kin. This new venture aims to leverage artificial intelligence to enhance influencer marketing strategies. Tribe Dynamics was instrumental in popularizing the concept of "EMV" (earned media value) within the industry. The founding team's prior experience at Tribe Dynamics, which specialized in measuring and optimizing influencer campaigns, provides a strong foundation for Kin's development. Kin's launch signifies a continued focus on data-driven approaches and technological innovation in the influencer marketing space. The platform's AI capabilities are expected to offer advanced analytics and predictive insights for brands and marketers seeking to engage with influencers.