FirstTeam Real Estate Partners With Purlin For AI Operations

FirstTeam Real Estate has partnered with Purlin to implement an AI-powered operating system designed to unify various aspects of real estate brokerage operations. This collaboration aims to provide agents with a single, integrated platform for managing contracts, negotiations, transactions, and client communications. The California-based independent brokerage will deploy PurlinOS, Purlin Close, and Purlin Offer & Negotiate, establishing a cohesive AI-driven infrastructure that connects agents, teams, clients, and ongoing transactions.

Agents will gain the ability to interact with this new platform through multiple channels, including voice, text, email, and a chatbot interface. Company leaders stated that this partnership aligns with FirstTeam's strategic objective of simplifying the real estate experience by focusing on integrated technology solutions rather than introducing additional standalone software tools. Lauren Henss, vice president of marketing and strategic initiatives at FirstTeam, emphasized that the initiative is about creating a seamless experience for all parties involved in a transaction, rather than simply adding another AI technology. She noted that brokerages that succeed in the current real estate market will be those that build an integrated technology ecosystem.

FirstTeam reported significant transaction volume and rankings in 2025, with $6.12 billion in volume across 5,978 transactions, according to RealTrends Verified. These figures placed the brokerage at No. 34 nationally for volume and No. 67 for transaction count. Henss indicated that the new AI platform is expected to standardize operations, enhance workflows, and ultimately enable agents to close more deals in a shorter timeframe. This rollout is also described as being in line with FirstTeam's “Behind the Agent” philosophy, which prioritizes providing agents with technology that allows them to dedicate more time to building client relationships and less time to administrative tasks.

Michele Harrington, CEO of FirstTeam, reiterated the company's commitment to its “Behind the Agent” philosophy, stating that all partnership decisions are evaluated based on their potential to help agents succeed and better serve their clients. She further explained that in an evolving and increasingly competitive market, FirstTeam's investment in an intelligent, AI-led ecosystem is intended to boost agent efficiency and their earning potential through more informed decision-making.