FirstTeam Real Estate Opens Monterey Office

FirstTeam Real Estate has expanded its operations to California's Central Coast, opening a new community office in Monterey. This expansion marks the company's move beyond its established Southern California footprint, establishing a new hub for its services on the Central Coast. The Monterey office will be led by broker-owner Amber Russell, who previously operated as Over the Moon Realty, Inc. Russell and her team will cater to clients across Monterey, Pacific Grove, Carmel, Pebble Beach, and Marina.

Russell stated that her decision to partner with FirstTeam was driven by an alignment of values, particularly FirstTeam's emphasis on client experience and its support for the independent brand identity she cultivated with Over the Moon Realty. She highlighted a sense of authenticity and genuine partnership with FirstTeam's leadership, noting their understanding of her vision and appreciation for what makes Over the Moon Realty unique, including its name and community standing. Russell also pointed to FirstTeam's boutique, agent-first approach as a key factor, providing the necessary support, resources, and network for business growth while maintaining her community-focused philosophy.

Michele Harrington, CEO of FirstTeam, emphasized that the company's strategy for opening new offices involves more than just geographical expansion. The focus is on collaborating with individuals who possess deep local market knowledge and are committed to providing superior client service. Harrington described Russell as a trusted leader, educator, community member, and mentor who has fostered a culture that attracts high-caliber professionals and resonates with clients. The addition of the Central Coast office is expected to create a new feeder market for both primary and second-home demand for FirstTeam.